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A Unique Approach

Make Up For Ever debuts new products and promotion.

Make Up For Ever is celebrating diversity in its latest campaign. At a press event in New York City on June 3, the LVMH-owned cosmetic brand presented its newest spokesperson, Andreja Pejic, a transgender model, alongside actress/blogger Jamie Chung. The company also is rolling out an amped-up version of its HD Foundation, Ultra HD Liquid, in July, followed by Ultra HD Stick Foundation in September. Another new launch is the Artist Plexi-Gloss collection, available in 35 hues.

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